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Efirmedia
Designing the most reliable cryptocurrency marketplace
Client
Line Trade is a cryptocurrency trading platform built for everyone. For beginners and pros alike, the platform provides high-end financial security by maintaining full reserves, stable banking relationships, and complete legal compliance.
Challenge
From our first meeting, Line Trade shared their vision: to build a transparent, multi-currency crypto exchange platform that served functionally across a mobile and web app, The design had to accommodate for both new users and industry experts, with the most important news and trends on one, user-friendly screen.
Strategy
Research
Market, desk, and user research were completed diligently before any designs were sketched. This research informed a series of important user stories. From this, we were able to create a number of user flows that detailed full, in-app journeys.
Testing
Market, desk, and user research were completed diligently before any designs were sketched. This research informed a series of important user stories. From this, we were able to create a number of user flows that detailed full, in-app journeys.
Color scheme
We chose a simple gray color scheme with a white background and bright red, blue, and green elements to highlight the main details on the dashboard. We also made a darker theme for the night owl traders.
Solutions
It took some serious preparation, with UX and UI designers working closely to build an informed and innovative solution. As part of the preparation, our market research included competitor analysis and interviews with market professionals to define their primary needs.
App development
After the prototype had been tested and the final scope had been approved, we proceeded with the development. The back-end was created using Java and available libraries containing most of the required wallet functionality were chosen for efficiency. For the front-end, we used React Native to get the most bang for our buck. This allowed us to build one application that could run on both iOS and Android, reducing cross-platform complications.
Goals
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Build a multi-cryptocurrency online exchange
SOLUTIONS
equipped with a simple and user-friendly design for beginners, allowing them to book a consultation and acquire a loan if so desired
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