We identified important bottlenecks and UI problems by working directly with real sports fans of different ages and varying sporting knowledge. This allowed us to devise a simplified interface that suited any kind of gamer.
Beginners were offered a gradual onboarding process that eased the learning curve, and more experienced users benefitted from a new, streamlined and uncluttered interface with functional filters that enhanced their experience.This helped us lower the user entry bar, whilst simultaneously raising the fantasy industry bar.