Ultraviolet Way is a high-end car rental company based in California. Their collection contains some of the world’s most famous and sophisticated muscle, sports, and luxury cars such as the McLaren 720S, Ferrari 812, and Mercedes Brabus G550.

Ultraviolet Way wanted to develop a stylish and modern website to match their sophisticated in-house collection. The on-site experience had to ooze equal amounts of class and performance, compelling anyone from affluent individuals to top producers of production companies who rent cars for filming. From the moment someone landed on the homepage, the ability to apply for a rental also had to be just a few clicks away.

We started sketching different versions for the homepage and presented UV with two versions initially: one short and simple design with a listing of models, and the other a more spectacular gallery view with a slider and description of each model. Both got the green light, so we kept both views available to the user to change between. Our goal was then to make the website as user- friendly as possible so a UV administrator could add a new car to the collection, collect requests, and review statistics.With this in mind, we started developing with WordPress and chose ACF for easy data editing. Front-end: Responsive Images, Vue.js web application development framework, Nuxt.js framework for Vue.js faster and convenient development, GSAP animation, Three.js transformation. Back-end: W3 Total Cache and WP REST Cache, EWWW Image Optimizer.