Online redesign for outdoor advertising mural company
Overall Murals, Inc. is an outdoor advertising company based in Brooklyn, USA. Established in 2010, they have been working ever since to spread hand-painted advertising murals and artwork throughout the US and all over the world. Some of their clients include Netflix, Amazon, Google, Gucci, Nike, and Ford.
Initially, Overall Murals only wanted to renew their main homepage. But after inspection, it quickly became apparent a complete website redesign was required. We went about reimagining the entire website structure and form, and soon began working on the redesign with a focus on their portfolio. We’ve been working together adding new features ever since.
Overall Murals have an impressive portfolio, and they wanted their website to demonstrate this. To achieve this, we minimized any elaborate decoration and made sure to put their work front and center from the moment a user landed on the homepage. The color scheme was based on the existing brand colors, and we kept the overall design simple and succinct. We also helped Overall Murals build upon this homepage portfolio by developing their website into a multifunctional platform that housed elements like an online store and an interactive mural map.
Product roadmap
Information arhitecture
Responsive web design
Design System
Video concept
The technical side of the website development used standard tools. For convenience, we opted for WordPress and ACF. We took Slick for smooth animations and used Smush Pro to optimize the images. We also connected Yoast for Search Engine Optimization, and Google Analytics to display important on-site statistics.
Offering prints and other products, Overall Murals wanted to create a page to sell their merchandise. Based on WooCommerce, we developed an online store in line with the Overall Murals aesthetic with a breakdown of their products into categories, a search function, and a shopping cart to buy items using Stripe, PayPal, or standard bank integrations.
To emphasise Overall Murals’ handcrafted quality we made over 40 hand-painted illustrations. This included a picture for each service of Overall Murals, plus special pencil portraits of team members. The sketches were formed to convey the unique character of each person and create a coherent image of a creative and young company at the top of their game.
Interactive map
Overall Murals wanted to break out of the perception they were exclusively wedded to New York. To remedy this, we proposed creating a page with an interactive map of the US. This map would then showcase not only their finished work across the country, but also empty spaces that could be commissioned by clients for future projects.
The result
days to complete the project
team members involved in the creation process
Awwwards - Honorable Mention
Behance - Interaction
My company “Overall Murals” originally came to Efir Media intending to update a couple of pages and eventually we decided to update the entire website. The team was very responsive to our requests and made all the amendments we requested. They were very helpful and patient throughout the whole process, so we really love the results (ready to launch any day now) and would recommend working with Efir Media for web design and/or development.
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